Wolf-Gordon: Identity

Wolf-Gordon is an American wallcovering and upholstery firm based in New York City. In 2012, Wolf-Gordon launched their new identity, that gives emphasis to their vast range of products and colorways. The logotype and emblem were re-designed and adjusted according to their new brand position. 


Designed at karlssonwilker inc.
Team—Creative Direction: Jan Wilker and Hjalti Karlsson
Designers:  Hjalti Karlsson, Jan Wilker and Sandra Shizuka.
Director of Operations: Megan Elevado.
Development: Rubenstein Technology Group